th1ng’s director Andy Powell has just completed a 15” animation for a special promotion for felix. The animation promotes the golden packets of cat food, hidden in boxes of Felix.

th1ng have traditionally animated the cat by hand, drawing every frame. and colouring up each frame using the computer software, Animo. The box of cat food and pouches were built and animated in CGI.

All animation, CGI and compositing was created in house at th1ng HQ.