th2ng has delivered a TV campaign for Big Al’s Creative Emporium to promote Capital Spreads online financial spread betting service, capitalspreads.com. The production was directed by Jake Knowles and completed using th1ng and th2ng’s in-house studio and post facilities.
Each of the three TV commercials delivers the campaign’s message of ‘our spreads are tighter’ with a comic touch. We see a bride having the corset of her wedding dress uncomfortably tightened by a relative; a granny struggling to open a tightly closed jam jar; and a frustrated commuter unable to spread open his newspaper on a tightly packed tube train.
Knowles worked closely with Big Al’s Creative Emporium to maximize humour through end-of-spot reprisals. The production was shot in-house using bedroom and kitchen set-builds, whilst th1ng’s studio was turned into a packed tube train. All motion graphics, editing and grading were completed by th1ng.