Christmas came early for us, in the shape of an Xmas Gamestation campaign for Cheethambell JWT where conversation is represented by our very own CG characters. The ads see slickly-animated, contemporary gaming characters wipe the floor with low-poly, old-fashioned characters as they fight for the customers attention. Andy Powell designed the CG characters, basing the retro wrestler on old spandex-dressed, pot-bellied WWF fighters; whilst the modern wrestler was a mixture of WWE fighters. Andy’s retro guitar player merged Buddy Holly with Joe 90, while the modern guitarist echoes Slash. The biggest 3D challenge, however, was the speech bubble design which had to sit convincingly withinin the live action. Simon Cracknell directed said live-action adding lighthearted performances to make the Gamestation shops appear informative and unthreatening to uninitiated gamers on the hunt for Christmas presents.